'The Chaffetz Approach' to New Media Stardom

Rep. Jason Chaffetz "has used new forms of media ... to juice up his national presence. He participates in a CNN.com video series called 'Freshman Year.' And his video webcast 'cot-side chats' ... have something of a following. As a result, he has emerged as one of the most recognizable freshmen members of Congress ... The Chaffetz approach so impressed his Republican colleagues that House Minority Leader John Boehner (R-Ohio) had the freshman representative give a presentation to the Republican Conference on new media techniques."