The Secrets of Social Media: Integrating Online & Offline Campaigns

We tapped the experts from our public relations, interactive and media departments for the secrets of their trades -- online, offline and social media, and strategizing search engine optimization. Making these tactics work to your organization’s advantage means understanding the ins and outs of these popular buzzwords and their impact. For instance:

Your offline efforts are stimulating online chatter, but are you taking advantage of that? Old media (television) and new media (digital) will eventually combine to form something new, until then the two are looking more and more like one another. ...