Using Endorsements in a Municipal Election Campaign

This week's question: Is it worth the time and effort to gather endorsements in a municipal election race, and how can a candidate use endorsements most effectively?

Our Campaign Gurus say endorsements can be useful if used properly, especially in local races like a municipal election. However, endorsements won't substitute for other campaign activities, and they won't win a campaign unless accompanied with a lot of hard work.

Participating this week are veteran campaign managers Jessica Fawson, Jeff Hartley, Matt Lyon, Deidre Henderson, and Holly Richardson.