Who's Ahead With Social Media, and How Important is Using Social Media in Campaigns?

At the end of the national campaign last year, it was widely acknowledged that Democrats (especially the Obama campaign) vastly outperformed the Republicans with regard to effective use of on-line and social media in campaigns. (See this article: http://rebuildtheparty.com/plan)

So, are Republicans at the national level doing better in using the Internet and social media or are Democrats still ahead? In Utah, are Republicans or Democrats stronger in the use of social media? What innovative things are being done by Utah campaigns and why is it important?

Campaign Gurus Jessica Fawson, Deidre Henderson, and Holly Richardson provide insights on those questions.