A new study shows a majority of bloggers consider themselves to be journalists, but very few of them can make a living at it.
The new study from PR Week and PR Newswire shows that 52% of bloggers say they are journalists, which is up from 33% in 2009.
Interestingly, blogs and social networks are becoming more go-to sources for research.
Among the total respondents, the use of blogs and social networks for research increased significantly in 2010 as compared to 2009; however this spike appears to be skewed by online magazine/news reporters and bloggers. While 91% of bloggers and 68% of online reporters "always" or "sometimes" use blogs for research, only 35% of newspaper and 38% of print magazine journalists suggested the same.
This divergence was also seen when using social networks for research. Overall, 33% of respondents indicated using such assets, but blogger usage (48%) was greater than newspaper (31%) and print magazine (27%).
This contrast is even sharper when considering Twitter. 64% of bloggers and 36% of online reporters confirmed employing Twitter as a research tool. On the other hand, newspaper reporters (19%) and print magazine reporters (17%) appear to find less value in using Twitter for research. Newspaper and print magazine reporters also source Twitter less frequently than their media counterparts, with 19% and 22% saying they have used a Twitter post in a story. This is sharply different from bloggers (55%), online magazine/news (42%) and even TV news (48%).