Politicians may soon be taking over your Facebook and Google accounts.
Fast Company says that the two online giants are hoping for a revenue bonanza with through political advertising this year.
Facebook and Google either are or are in the process of embracing location-based features, which are of particular use to advertisers for their increased targeting accuracy. Facebook is more popular than ever. Google rolled out a social networking service, Buzz, that despite its fairly negative reception is also very popular. The iPad, along with Android phones, have put ever more opportunities for superior advertising out there.
The 2008 election was the first to embrace online advertising in social networks, and 2010 should see that increase many times over.
Both parties are starting to adjust to the idea of using the internet for their purposes. President Obama is famous for his YouTube fireside chats, his BlackBerry addiction, and the prominence in major speeches he's given tech issues like universal broadband access. Both parties, but maybe especially the Republicans, have embraced social networking, especially Twitter--the Republicans are more able to spark news stories with a mere 140 characters than the Democrats.
I’ve noticed ads both for and against Senator Bob Bennett when I check Google News. It will be interesting to see how much local campaigns use the location-based features.