If you want to use social media to get your message out, one expert says you need to change the way you use it.
Denna Zandt tells Congress.org that activist groups need to treat social media like a conversation instead of a broadcast.
She offers seven tips on how to use social media to make a difference including:
- Share your story. A compelling narrative is the best way to pull people into your cause.
- Treat social media like a tool. Technology can’t take the place of tried and true methods like knocking on doors.
- Don’t chase numbers. You don’t need a million followers on Twitter to make a difference.
Zandt also says that you need to use social media to reward those who help you. She points out that the Sunlight Foundation asked people on their social networks to help them compile information on members of Congress who hire family members. The group had information on every member within two days.