In the world of online marketing, building a targeted email list allows the merchant to market their product and service to this select group with a higher degree of success. The same technique applies to political email marketing. Successful political email lists are built with the addresses of supporters, party members and individuals with direct positive connections to the candidate.
In fact, with the rise of political online campaigning, politicians have worked hard to build an online support network. Some politicians have even gone as far as resorting to spamming the electorate. Unsolicited email messages are important to politicians, who were sure to exempt their own contribution requests from the CAN-SPAM Act, which bans most types of unsolicited commercial email.
We frown on spam. So to discourage any would-be political spammers out there, we’re going to lay out the basics of the ‘Squeeze Page‘. Basically, a Squeeze Page is a single web page designed with the sole purpose of capturing information for follow-up marketing. Direct response marketing techniques are often used. These include the use of a headline, bullets, teaser copy, deadlines, incentives and testimonials are all used to influence the visitor to buy/subscribe/sign up for more information.
What works for businesses can work for political marketers. Here are the basic components of a squeeze page:
- Request – and who it is from.
- Bullets listing why the person should take action.
- Request for action
Now we’re going to lay out a sample squeeze page for our actual Online Candidate email list. The same techniques apply if you are trying to get people to sign up for a campaign email list, to volunteer or even make a donation. (Go here for more)