We're always on the lookout for ways campaigns use innovative ways to communicate with voters. Human Events says Jon Huntsman's blog is doing just that.
According to Tony Lee, Huntsman's blog has effectively gone around mainstream media coverage to deliver newsworthy content.
In August, Jeb Bush Jr. took to the H-Blog to confirm that he was going to endorse Huntsman. Again, instead of giving confirmation to a mainstream outlet, the H-Blog served as the official confirmation source.
And it literally paid dividends.
According to the Huntsman campaign, Bush's blog post led to the largest online donation day of the campaign since the campaign announced (the Huntsman campaign has since had days in which it has received more donations) and many of those donations came directly from people who were linked to Huntsman's site due to Jeb Jr.'s blog post.
In addition, during the debt-ceiling debate, the H-Blog had original attacks on Romney’s timidness that normally would have been in a press release. Lastly, the Huntsman campaign has also profiled some volunteers in states like New Hampshire to better engage his supporters with the campaign.