Mitt Romney's "I like firing people" gaffe may be unfairly taken out of context, but it has the potential to be a big problem for the Republican frontrunner.
Brad Phillips of Mr. Media Training says Romney's unfortunate sentence can give opponents plenty of ammunition to use against him.
Gaffes that reinforce an existing narrative about a candidate are almost always the most harmful ones, and Gov. Romney is already enduring increasing attacks from opponents and Democrats alike for being more of a job “cremator” than job creator during his tenure at Bain Capital.
As pundit Michael Kinsley once said, a “gaffe” is when a politician tells the truth. Mr. Romney’s comment will hurt him because many voters will view it as revelatory, not accidental.
You may remember that back in 2008, days before the New Hampshire primary, Sen. Barack Obama sarcastically quipped during a debate that Sen. Hillary Clinton was “likeable enough,” paving the way for her unexpected win in the Granite State.
It’s less likely that Mitt Romney will lose tomorrow night’s primary – but his gaffe could narrow the margin and complicate his “inevitable” march to the nomination.