The Romney campaign is releasing a series of mini-videos showing behind the scenes footage from the road.
Nice idea. But the execution seems a bit...well...stiff.
Watch Mitt Romney talk about his breakfast in Rosemont, Illinois. It's kinda excruciating to listen to him explain why the restaurant's name is a "play on words."
Maybe this will work. Maybe it will reinforce the meme that Romney has trouble connecting with average people.
Such are the perils of campaigning in the digital age.