Wow. Mitt Romney has spent nearly $13 per vote in advertising during the GOP primary.
Real Clear Politics looks at the numbers and finds Romney is spending the most per vote, and the second most per delegate won.
| Television ad spending during the 2012 GOP primary season | ||
|---|---|---|
| Ad spending per vote | Cost per delegate | |
| Mitt Romney | $12.70 | $90,796 |
| Rick Santorum | $3.01 | $28,944 |
| Newt Gingrich | $4.78 | $76,774 |
| Ron Paul | $6.33 | $129,275 |
The GOP front-runner, Romney has seen more ad spending on his behalf than any of his GOP rivals. Much of that cash has come from Restore Our Future, a "super" political action committee backing his White House run. So far, the group has dropped $29 million in primary states, many times outspending Romney's own campaign, which paid for $15.8 million in ads. Based on his 495 delegate count as of Thursday, the cost per delegate and cost per vote is higher than any of his primary challengers.
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