Experts are warning Americans to not get their hopes up over hosting the Winter Olympics in 2022.
Yahoo Sports says time is running short for the three American cities hoping to host the games, Salt Lake City, Denver and Lake Tahoe/Reno. The International Olympic Committee will decide on the 2022 host in 2015.
Additionally, the US Olympic Committee and the IOC are still negotiating a revenue sharing deal from the games, and some say the USOC would rather have the 2024 summer games in America than the 2022 winter games.
If the IOC and USOC hammer out an agreement in the coming year, however, the American cities are still long shots for 2022, Olympics experts said. Rick Burton, who was chief marketing officer for the USOC at the Beijing Olympics, believes the USOC would rather bid for the 2024 summer games over the 2022 winter games because the summer games generate substantially more revenue.
According to the SportsBusiness Journal, the 2010 Winter Olympics generated $1.65 billion in total revenue.
Salt Lake City served at the most recent U.S. host of the Winter Olympics. (AP)The presumption is the U.S. is going to take less money in the new [revenue share] deal in return for the IOC granting them the games," Burton said. "If the U.S. were to win the [2022] winter games, it pretty much eliminates us from the summer games in '24 and '28."
Bids also cost a lot of money, win or lose. Vancouver's successful bid for the 2010 games cost $34 million, while Annecy, France spent $30 million on their failed bid to host the 2018 winter games.
Post a Comment