Mitt Romney doesn't have a problem with women, just single women.
The Hill's Ballot Box digs into some recent poll numbers and finds that Mitt Romney actually leads Barack Obama among married women by 49 to 42%. But, Obama leads Romney among single women by a staggering 28-point margin. Another poll gave Obama a 36-point lead among single women.
The Hill says Romney probably doesn't need to worry too much about that staggering deficit among single women.
First, to win this more liberal demographic, he’d have to make dramatic shifts in ideology that would threaten his standing with conservatives, and second, there’s no evidence that he even needs to perform better with single women to win the election.
The fiercest battle in the gender wars came among married women with kids, also known as, you guessed it, soccer moms. While women were voting for Obama, overall, by 13 percent, married women with kids gave him only a slight 4 percent edge. This subelectorate was the “swing county” of the gender wars.
The big question is whether Romney can flip this demographic in much the same way he’ll have to flip key swing counties that voted for Obama in 2008, and there will probably be plenty of strategizing in the Romney war room about ways to do this.
One possible start lies in picking a female vice-presidential candidate. Some critics have charged that Sarah Palin’s failure to win women is proof that gender doesn’t matter in vice-presidential picks, but that misses a crucial point.