A new report suggests if women were to start donating to political candidates, they would be a force to be reckoned with.
The "Vote With Your Purse" report from She Should Run says if women voters in each party gave just $5 to one female candidate, it would be enough to run a woman candidate in every Congressional race with a budget of $1 million.
Look at this chart, which shows only 27% of contributions to individual candidates in 2010 came from women.
Some other findings from the study:
- In 2010, women made 30% of the total individual contributions to Democrats and just 25% of the total contributions to Republican candidates
- Women made just 21% of the total contributions to PACs in 2010, down 1.8 percentage points from 2008
- Women made 38% of the 2010 individual contributions to the Democratic National Committee, while women made 24% of contributions to the Republican National Committee
- Despite the gender gap in political giving, female candidates are good fundraisers. In 2010, female House incumbents raised approximately $100,000 more than their male peers and female challengers raised over $74,000 more than male peers
Why don't women give? It's as simple as them not feeling their money matters in showing support for a candidate.