For Romney’s religion to become a significant issue in the general election, the White House probably needs the media to play the Mormon card for them. Not through overt attacks on Mormon theology and practice, which would be out of bounds for most mainstream outlets. Rather, the Obama campaign’s best-case scenario involves a wave of theoretically evenhanded coverage come August and September – newsmagazine cover stories on Mormon theology, 60 Minutes specials on L.D.S. history, pieces about Romney’s own family tree – that end up reminding undecided voters of the things that they find strange and alien about the Republican nominee’s faith.
How the Media Might Play the Mormon Card
04/26/2012 | 571 views | 0 
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| 5 | | For Romney’s religion to become a significant issue in the general election, the White House probably needs the media to play the Mormon card for them. Not through overt attacks on Mormon theology and practice, which would be out of bounds for most mainstream outlets. Rather, the Obama campaign’s best-case scenario involves a wave of theoretically evenhanded coverage come August and September – newsmagazine cover stories on Mormon theology, 60 Minutes specials on L.D.S. history, pieces about Romney’s own family tree – that end up reminding undecided voters of the things that they find strange and alien about the Republican nominee’s faith.
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