The Boston Globe says the campaign has held several meetings with Hispanic groups and hired a fulltime Hispanic outreach coordinator.
Romney also plans on making a major address on June 21 in Orlando that his advisors say may be a major turning point in the campaign's relationship with Latino voters.
Romney advisers and supporters don’t think he needs to drastically alter his campaign message - polls, after all, show that the top issue for Hispanics is the economy - but they do acknowledge he needs to discuss immigration in a more prominent way.
“There’s a window of opportunity that Romney has to talk about this issue and define what he would do,’’ said Jennifer Korn, who was the national Hispanic director for President Bush’s 2004 campaign and is now the executive director of the Hispanic Leadership Network. “Hispanics are still shopping, they’re open to hearing what Romney has to say.’’