Mitt Romney's chances in November might come down to whether he's able to control his message, or if the Obama camapaign can "define" him in the minds of voters.

National Journal's Charlie Cook thinks Romney better start trying to connect with voters and soon, he will likely lose the election because the Obama attacks on his wealth will start to stick.

In the old days of politics, one of the first stages of campaign advertising was to introduce the candidate to the voters, to build the candidate up as someone worthy of the responsibilities of the job, and to create a real connection between the voters and the candidate. It’s hard to find the kind of advertising these days that makes someone say to themselves, “Wow, what an impressive person. We would be lucky to have them as our leader!” One campaign that did was Obama’s in 2008. Four years ago, Obama connected with voters on a personal level, and he won. Sure, voters were in the mood for change, the economy was awful, and Obama had more money. But he did connect on a personal level.

It isn’t clear when the Romney campaign plans to introduce its candidate to the voters, to have his sons talk about their Dad, or to have Ann Romney talk about her husband. Maybe they plan to hold off until the convention. But if I were running, every day that undecided and independent voters in swing states were getting pounded with ads portraying me as an awful person, I’d think I would want some testimony to contradict it. I’d want to have someone telling those voters what kind of person I am and why I am worthy of their support. But what do I know?