Ads Hitting Romney and Bain Capital are Working
by Bryan Schott
07/11/2012 | 405 views | 0 0 comments | 3 3 recommendations | email to a friend | print
Uh oh. Barack Obama's attacks on Mitt Romney's time at Bain Capital seems to be getting some traction in swing states.

Politico notes a Democratic polling firm says they're seeing movement among swing voters toward Obama in Colorado, Florida, Ohio, Pennsylvania and Virginia - states where the pro-Obama super PAC Priorities USA is airing ads hitting Romney for his time at Bain.

The Democrats’ survey tested 3,800 likely voters in those five states, in the period from June 25 to July 3. The top line findings: by a 10-point margin – 37 percent to 27 percent – voters now say that Romney’s background at Bain Capital makes them less likely to vote for him.

According to the poll, 58 percent of voters now agree with the statement that Romney’s priority in the private sector was “making millions for himself and his investors, regardless of the impact on jobs and the employees.”

Romney looks damaged in the swing states, across the board, but the pollsters write that his problems are a bit more pronounced in the 11 media markets where Priorities has focused its advertising. The group has spent $10 million so far on dark, negative ads casting Romneyas a cold-hearted businessman who fired workers and walked away with millions.

In the advertising markets where the super PAC has attacked Romney, his favorability rating is 9 points in the negative direction (versus an average of 7 points overall) and 40 percent of voters say Romney’s business background makes them less likely to vote for him (versus 37 percent overall.)
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