The Atlantic notes searches for "Bain Capital" have increased dramatically over the past week. What's worse for Romney is most of those searches are coming from swing states.
The numbers along the y-axis are Google's search volume index, basically an arbitrary number that measures recent searches relative to past ones. It's the rapid growth that should be scary for the Romney campaign -- it means that voters are taking notice of the controversy, and makes it harder to change the subject to something less favorable to Obama.
The list of locations with the greatest interest has some red flags, too:
- Massachusetts, United States
- Virginia, United States
- District of Columbia, United States
- Ohio, United States
- Pennsylvania, United States
- Florida, United States
- New York, United States
- North Carolina, United States
- Washington, United States
- Arizona, United States
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