Ben Donahower writes at 140elect.com that you can use Twitter to gain endorsements and support for your efforts.
The most effective method to gather endorsements on Twitter is to engage. The more engagement you have on Twitter the more relevant followers you will have and the more endorsements you will accrue through interactions.
Campaigns should also strategically reach out. Twitter is a deceptively effective platform to get public support from business and community leaders, because it is short form and a low friction means of communication. A campaign could get a quick endorsement without having to get on the phone or holding an person meeting, saving time and effort.
Outreach starts with creating a private list of people that the campaign is targeting. Add business, community, political, and religious leaders to the list. This list is important because it makes it easy for the campaign to interact with targeted people before asking for the endorsement, and it will help the campaign track its progress getting endorsements. Simply remove people who have endorsed the candidate from the list, or if you would like to leave these leaders on the list to interact with throughout the campaign, create a Google doc or use another app to track the campaign’s progress.