The Romney campaign is launching a mobile app called "First," which will let people know immediately who Mitt Romney picks as his running mate. Is it a good idea? From Mediaite:
“Users of the app will be the first to get the news on the biggest political decision of the year through an instantaneous alert on the one device most people carry around the clock – their phone,” writes Romney camp Digital Director Zac Moffatt.
The best part is that App users will be able to post the news to Facebook and Twitter – but the time elapsing between when the user learns the news and can mobilize their synapses to create the impulses required to get their finger over to the share button, 47 of their friends will have already beat them to the social media rodeo.
What’s more, speculation suggests that one of the more uninspiring candidates is running ahead of the pack to be Romney’s veep selection. What if, sometime in late August as speculation builds to a crescendo, and your phone rumbles – you know this is it – and you look at your push notification only to read the name “Rob Portman.” The synchronized groans will be audible from space.
The vice presidential selection, especially in an incumbent year, is the most watched news story in a year of news stories – usually occurring after a Dust Bowl-sized news drought in August. No one needs an app to know who the vice presidential candidate will be.
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