As we told you earlier, Mitt Romney launched a mobile app to let those who downloaded it know first who Romney picked. Mediaite> says it didn't work out as planned because the Romney campaign shot themselves in the foot and were badly beaten by tradtional media.
However, right before all of that reporting started happening Friday night, the press got a hint about as subtle as habañero eyedrops. The Romney campaign sent the following email just after 11pm:
date: Fri, Aug 10, 2012 at 11:11 PM
subject: MITT ROMNEY ANNOUNCES VICE PRESIDENTIAL CANDIDATE IN NORFOLK SATURDAY
Boston, MA – On Saturday, Mitt Romney will begin his “The Romney Plan For A Stronger Middle Class” bus tour by announcing his choice for Vice Presidential candidate in Norfolk, Virginia. The following events are open to the press. Please note that the tour of the USS Wisconsin and Homemades by Suzanne drop by are pool coverage.
Saturday, August 11, 2012
Event: Governor Romney Tours USS Wisconsin
Location: USS Wisconsin
1 Waterside Drive
Program Time: 8:45 AM EDT
Whether they meant to let the cat out of the bag or not, once the Mitt Romney campaign announced the USS Wisconsin as the site of the announcement, there couldn’t have been much else they could do but confirm the news. That, or try to convince reporters that it was someone other than Ryan, and they were doing it at the Wisconsin to really rub his nose in it.
Now, they did need to give the press enough notice to ensure the announcement would be covered, but then they could have selected a location that wasn’t a dead giveaway, or they could have made good on their promise, and made the iPhone announcement at 11pm Friday. Instead, we got another social media VP fail.