The bright orange billboards are hard to miss and they push McAdams’ theme of bipartisan support.
There are three versions up right now. All feature the casual tagline, “Yeah, he’s different.”
McAdams says he hopes the billboards help him reach out to Republicans and independent voters who plan on voting for Mitt Romney.
“We see that those independent voters are looking for opportunities to cross over and vote for Democrats. They aren’t looking to vote straight ticket and want to find candidates they can vote for,” says McAdams. “We want to reach those voters who cast their ballot for person over party.”
The current crop of billboards will be up for a month. The messages will be refreshed in September and again in October.
McAdams says his campaign spent about $40,000 on the billboards.