Politico says when Google users search for Mitt Romney, the third promoted link on the page is for the LDS Church - behind one from the Romney campaign and a pro-Romney PAC.
"Mormons and Politics: From Liberals to Conservatives, learn about our political diversity," the ad's text says. It links back to this landing page, which reminds that "Mormons are politically diverse."
The page indicates that it is an official site of the LDS Church.
The search ad is a shift from the norm as far as the kinds of search ads that normally show up on Romney's name, the vast majority of which are campaign-sponsored on either side of the aisle. It's also a sign that the Mormon Church sees an opportunity to educate voters who are searching for Romney about the church — and to explain that the church itself does not align with one party or the other.
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