Notes Kelly Patterson at Utah Data Points:
What predicts responses to Reid and Romney? When you statistically control for party, ideology, religious activity, age, education, and gender simultaneously, it becomes clear that the political variables, not religious activity, are what really matter.2
For Reid ideology and age matter, while for Romney it is party and age. Older and more conservative Mormons are less likely to say Reid represents their faith positively. Older and more Republican Mormons are more likely to say that Romney represents their faith positively. These results are similar to the data we’ve reported previously about Romney’s favorability rating among Mormon Democrats.
Should Romney be elected, his positive image among Mormons will likely go down. Few politicians in the rough-and-tumble world of politics emerge with their image unsullied.