Mia Love's "Love Bomb" fundraiser is nominated for "Best Earned Media Around a Single Event" in the magazine's annual Reed Awards. The fundraiser followed her speaking slot at the National Republican Convention.
The category is described thusly: "The single most successful earned media event of the 2012 campaign cycle. This is an event of any kind produced to support the campaign that drew the most positive free media coverage."
Tim Cameron of Craft Media, who oversaw the event, tells Utah Policy in an email:
"The Love Bomb was an online money bomb that generated $250,000 in donations surrounding Mia Love's GOP Convention speech. Despite her speech not being covered in its entirety by any network other C-SPAN, Mia Love was Google's #1 Trending Search Term for 2 days in row beating out much bigger names in primetime slots."
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She fired her pre-convention staff that helped her win over 70 percent of the vote and avoid a costly primary election. She did this at the demand of GOP party officials.
She spent hundreds of thousands of dollars just on the production costs of her TV commercials that had zero appeal to voters. It shouldn't ever cost more than one or two thousand dollars to produce an effective political ad.
She repeatedly showed up late to events, was caught in numerous lies and gained a reputation for dishonesty, obviously had a very poor grasp of the issues, and focused her get-out-the-vote efforts in Jim Matheson's strongholds rather than her stronghold in Utah County where she actually had a lower turnout percentage than Morgan Philpot did two years ago.
With minimal competence, she should have overcome the less than 800 vote difference between herself and Matheson.