Mia Love's "Love Bomb" fundraiser is nominated for "Best Earned Media Around a Single Event" in the magazine's annual Reed Awards. The fundraiser followed her speaking slot at the National Republican Convention.
The category is described thusly: "The single most successful earned media event of the 2012 campaign cycle. This is an event of any kind produced to support the campaign that drew the most positive free media coverage."
Tim Cameron of Craft Media, who oversaw the event, tells Utah Policy in an email:
"The Love Bomb was an online money bomb that generated $250,000 in donations surrounding Mia Love's GOP Convention speech. Despite her speech not being covered in its entirety by any network other C-SPAN, Mia Love was Google's #1 Trending Search Term for 2 days in row beating out much bigger names in primetime slots."