Going global: Ogden to host inbound European outdoor recreation industry trade mission

The City of Ogden, in partnership with EU4SportsClusters Alliance, is hosting European businesses in outdoor sports, cycling, skiing and tourism at an inbound trade mission, Sept. 17-20.

The purpose of the trade mission is to create opportunities for business expansion, collaborate on product development and market growth, and to foster trade relations. Outdoor companies and trade business resources can register to attend the mission and schedule business meetings by clicking here.

The European Commission created the EU4SportsClusters to help develop new business and international opportunities. The alliance is made up of five European partners: INDESCAT from Catalonia, Spain; Sports & Technology, The Netherlands; European Platform for Sports Innovation, Cluster Montagne, Auvergne-Rhône-Alpes, France; and Flanders’ Bike Valley, Belgium.

Bert Celis with EU4SportsClusters Alliance, said the opportunity to come to Ogden is unique in the way that the area has everything that the EU4SportsClusters Alliance is looking for – the support, the geography and the sports facilities for cycling, skiing and outdoor recreation.

“This trade mission allows companies to explore the possibilities of this promising market, and go into dialogue with established US companies and business experts of all kinds,” Celis added.

Ogden Mayor Mike Caldwell noted that hosting this trade mission will connect Ogden with outdoor industry partners and discover synergies for business growth.

“We want to open doors to global outdoor brands and support their efforts as they look to Ogden’s mountain-to-metro community as their partner for U.S. market expansion,” he said.

Trade mission attendees will have opportunities to engage in business meetings with Ogden area outdoor companies and tour Utah ski resorts. Attendees will also engage with the Ogden Business Exchange – a lifestyle-themed business park for cycling and outdoor companies – and Ogden innovation resources like White Clouds’s 3D printing, Darko Technologies’ wind tunnel testing, Weber State University’s Concept Center and the Ogden-Weber Technical College Composites Center.

Together, Ogden City and the State of Utah have identified outdoor products as a target economic cluster. The outdoor recreation industry in Ogden contributes to the region’s manufacturing strengths, well-qualified labor force, business opportunities and creates a robust supply chain network. Meanwhile, the Outdoor Industry Association credits Utah’s outdoor recreation industry for generating $12.3 billion annually with $737 million collected in state and local tax revenues.

For additional information, please contact Ogden City Business Development Project Coordinator Sara Meess, [email protected]; 801-629-8974.