With Utah football in full swing, the fastest growing rideshare company in the U.S. and the state’s flagship university are partnering to help fans more conveniently travel to and from the game.
Lyft and the University of Utah athletics department are rolling out their new partnership with Lyft serving as the exclusive rideshare partner for each Utes home football game, as well as home meets for gymnastics.
“We want dedicated football and gymnastic fans to put their energy into supporting their teams rather than worrying about how to get there and where to park,” said Jeremy Neigher, Lyft Utah market manager. “Utes fans are as passionate about their teams as we are about being a part of the Utah community, so this is a great partnership that will benefit all fans.”
“Our partnership with Lyft will help support the transportation objectives of the University of Utah at our athletic events by providing affordable, reliable transportation for our fans,” said Ann Argust, associate athletics director of marketing and branding at University of Utah. “We appreciate Lyft’s support of Utah athletics.”
For the remaining four Utes football games, Lyft will have two dedicated and exclusive pickup (see attached map) and drop-off areas within a short walk from Rice-Eccles Stadium on 1300 East and 400 South & University St East (map attached). A dedicated spot at the Huntsman Center’s exit will service fans of Utes gymnastics. All pickup and drop-off areas will have significant Lyft signage to direct passengers.
To kick-off this partnership, select Lyft passengers and drivers will get to experience a Utes superfan moment. Starting with the Washington State Huskies game on September 15, a select fan each game will be picked up in a Lyft golf cart with Swoop and driven onto the heart of the field to hand off the game ball.
“For fans heading to and from the game, it’s our goal to provide a reliable and convenient ride option, and we’ve already seen so many people choosing Lyft as a part of their gameday experience,” said Neigher.
