In Monday night’s Council Meeting, Mayor Jeff Silvestrini and the Millcreek City Council unanimously approved the creation of a grant program to reimburse the city’s small retail businesses for up to $5,000 in advertising. As part of the city’s CARES Act Funds distribution, Millcreek is designating $1,500,000 available on a first-come-first-served basis, intent on helping 300 small businesses.
“We needed a program to address different business needs than the excellent county and state grant programs,” said Mayor Silvestrini, “and the Millcreek grant program will help affected businesses welcome customers back.”
Retail businesses with 95 or fewer employees who suffered financial losses from the pandemic shutdown can use the $5,000 for any legitimate method of advertising. “Our small businesses can use these funds for mailers, digital ads, signage, radio ads, and more,” said Silvestrini. “We have made this as flexible as possible because these retailers know best what can help them fly.”
Utah’s newest city continues to innovate in ways that help their business community recover from the shutdowns associated with this year’s pandemic. Millcreek was the first city in the state to delay business license payments during the shutdown, waive zoning for temporary business signage, and create an interactive map to show which restaurants were reopening.