Mitt Romney has a perfect record so far in 2014.
Every candidate the former GOP presidential nominee has endorsed won their primary race so far this year, running his record to 33-0. Now, Romney is turning his endorsement magic to the general election in order to help Republicans running for Congress.
With his presidential hopes gone, Republicans say Romney is able to help boost candidates without regard for his own political fortunes. He’s repaying allies and helping the party wrestle down candidates the GOP establishment believes could cost them seats and hurt their national brand.Â
His deep fundraising network, maintained by former Romney finance chairman Spencer Zwick, remains a powerful weapon for the GOP. Candidates and committees have also taken advantage of renting his robust email list, Targeted Victory, for online fundraising.
Strategists say Romney may not be universally beloved, but say the stench of the 2012 campaign has mostly faded. They also point out that he won most of the states and districts the 2014 campaign is being fought in, particularly with red-state Senate seats the GOP hopes to flip.Â
Even though his primary appeal may be to donors and not voters in the general election, he’s still playing a critical role for a party that lacks someone with the star power of a President Obama or Hillary Clinton.
