Owens Scaling Back Media Plans

Democratic 4th District Congressional candidate Doug Owens planned to go on the air with campaign ads on September 15th. Those plans have been pushed back a week, but his campaign claims it's not because of fundraising difficulties.

Owens originally made waves when his campaign reserved $300,000 of air time ahead of November's election. A campaign can "reserve" air time, but they don't have to pay for it until they actually use it. By contrast, Owens' Republican opponent, Mia Love, paid for their campaign ads months ago and plan to start airing ads the 15th.

Owens' campaign says they are pushing back their ad blitz by a week in order to increase the saturation of those ads across the Utah market. Campaign manager Casey Frary said in an emailed statement to Utah Policy, "We're running an aggressive campaign on all fronts to get Doug's message out. Television and radio ads are a key component of our plan to introduce him to voters. We made our media buy based upon what would most effectively allow us to implement our strategy."

It doesn't hurt the Owens campaign's bottom line either. Pushing back the start of those ads allows them to reduce the cost of the media buy around 10%, or $30,000. The campaign says they plan to push that money into other areas ahead of the election, most likely paid canvassing efforts to get voters to the polls.