Former Democratic National Committee Chairman Ed Rendell says his party did a "piss-poor job" of getting their message out in the 2014 midterms.
Rendell, a former governor of Pennsylvania, made the comment during a radio interview.
The Hill notes Rendell said his party spent too much time focusing on the negative of Republicans and not enough talking about why voters should cast ballots for Democrats.
"We did a lousy job — we did a piss-poor job of giving voters a message,” he told New York radio host John Catsimatidis during an interview.
“We tried to run against the Republicans, run against the do-nothing Congress, run against individual governors to say the things they had done poorly. But we didn't have a good national brand. And there is no reason for that," he added.
Rendell also said Democrats should run national TV ads over the next year to improve the brand of Democrats among voters before the 2016 campaign gets underway in earnest.