Donald Trump is the hands down media superstar of the 2016 election cycle. Now, there is growing speculation he may attempt to capitalize on that by launching a news website and cable channel.
Vanity Fair’s Sarah Ellison breaks the story that Trump wants to build on the audience that is supporting him during his presidential bid this year. She cites sources with knowledge of discussions Trump has had who say he has become irked by his ability to generate ratings and revenue for media organizations without being able to profit himself.
The Trump camp’s interest in cable may, on some level, be the most telling indicator of the businessman’s financial aptitude. These days, after all, the most successful media companies are figuring out their strategies in a post-cable, over-the-top landscape. In fact, one rival entertainment executive pointed out to me that launching a cable channel is “nuts” because of the limited spectrum available, the declining advertising rates, and the immense start-up costs and resources required. “It’s a fool’s errand,” this person said. “But then again, we are talking about Donald Trump.”