The Economic Development Corporation of Utah (EDCUtah) recently conducted its 30th “Know the Customer” interview and is seeking another 30 companies to participate in the initiative by year-end. The program is a statewide research study comprised of in-depth interviews with business executives. Its goal is to better understand the factors that drive economic growth in Utah’s key industry sectors.
Conducted via in-person interviews, the survey consists of 100 questions that revolve around companies’ Utah and out-of-state operations, workforce issues, and overall Utah business climate.
“We’re looking for a select group of companies that want to lend their voice,” said Theresa A. Foxley, president and CEO of EDCUtah. “The business community is the driving force of our economy and we need to understand what we’re doing well as a state and where we’re falling short. The Know the Customer program seeks to demonstrate a commitment to continually improve business policies and workforce development.”
Responses are not shared publicly but are reviewed internally by EDCUtah and other public-sector economic development executives. Aggregate data will be used to report on industry trends and inform policy decisions in Utah.
EDCUtah has a goal of completing 60 interviews by December 2019, spanning a wide range of industries.
“With 30 responses to date, we’re starting to see some emerging trends,” said Matt Hilburn, EDCUtah vice president of marketing and research. “When we top 60 responses, we’ll be able to speak to those trends with a much higher degree of confidence.”