Utah’s consumer sentiment rose 5.4% in December, according to the Zions Bank Consumer Sentiment Survey. This increase, from 75.8 in November to 79.9 in December, is not statistically significant. A similar survey conducted by the University of Michigan reports that sentiment increased by 3.7% among Americans as a whole during December, although this change is also within the survey’s margin of error.
Despite increases in Utah consumer sentiment over the last two months, sentiment among Utahns remains 12.5% lower than in December 2024. However, Utah consumer sentiment fared better than U.S. consumer sentiment, which declined 28.5% in 2025.
The full results are now available online and the latest report is below.
