This Veterans Day, the American Red Cross of Utah will have $100,000 in matching funds available thanks to Ameriprise Financial. Donations made Wednesday, Nov. 11, 2026, will be matched up to a total of $100,000, supporting Red Cross services for military families and communities facing emergencies across Utah and nationwide.
Through its Service to the Armed Forces program, the Red Cross provides confidential emergency communications, helps military families stay connected during crises and connects them with support and resources. Available around the clock, these services help service members and their loved ones manage urgent situations even when they are thousands of miles apart.
Donations made on Veterans Day through redcross.org will be matched up to a total of $100,000.
“When a service member or military family faces an emergency, the Red Cross helps them access support when it matters most,” said Heidi Ruster, Chief Executive Officer of the American Red Cross Utah/Nevada Region and a U.S. Navy veteran. “Support from Ameriprise Financial helps make that possible while strengthening the services our communities rely on every day.”
Supporting Military Families
For more than 140 years, the Red Cross has supported military members and their families through the challenges of military life. The Service to the Armed Forces program provides information and referrals to community services, connects families with financial assistance and offers support during deployments, family emergencies and the transition to civilian life.
Red Cross volunteers also serve at military installations and in military hospitals, helping service members, veterans and their families receive assistance.
Red Cross Services in Utah and Nationwide
Beyond its support for military families, the Red Cross responds to disasters, provides shelter and emergency assistance, collects blood for patients in need and teaches lifesaving skills.
In Utah, so far this year, Red Cross volunteers have responded to 146 home fires across Utah and helped 772 people. In 2025, volunteers responded to 155 home fires and assisted 729 people. Since 2020, volunteers have responded to 1,153 home fires statewide and helped 5,383 people. Volunteers also installed more than 2,000 free smoke alarms a year, supported thousands of blood drives and deployed across the country to assist communities recovering from major disasters.
Ameriprise Financial’s Longstanding Support of the Red Cross
Ameriprise Financial has supported the Red Cross for decades and is a longtime member of its Disaster Responder Program, contributing more than $250,000 annually to help the Red Cross prepare for and respond to disasters. The company also hosts blood drives to help meet the ongoing need for blood at hospitals across the country.
About the American Red Cross
The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation’s blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members, and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org or CruzRojaAmericana.org, or follow us on social media.
