Sorry to tell you this, but your Facebook rants about the 2016 election aren’t changing anybody’s mind.
New research from the social media marketing firm Rantic found that 94% of Republicans, 92% of Democrats and 85% of independent voters say they have never changed their political views because of a Facebook post.
The majority of people from all political affiliations also say social media is an inappropriate place to express political beliefs. That’s despite the fact that the survey showed 39 percent of Republicans, 34 percent of Democrats, and 26 percent of independents have posted political content on Facebook.
But while all those political posts might not pack the punch we all hope they would, they do have some unintended consequences. The majority of both Republicans and Democrats say they judge their friends based on what they write on social media about politics. What’s more, 12 percent of Republicans, 18 percent of Democrats, and 9 percent of independents who responded say they’ve unfriended someone because of those posts.