30 Days, Three Campaigns, Two Trade Shows and a Conference

EDCUtah logoThe next 30 days will likely prove to be one of the busiest periods in EDCUtah’s history.

This week, EDCUtah’s Global Strategy and Outreach (GS&O) team is in Toronto, leveraging Gov. Gary Herbert’s trade mission there in order to meet with 12 different Canadian businesses interested in learning more about the advantages of locating in Utah.

“We’ve never done an outreach mission to Canada,” says EDCUtah Chief Marketing Officer Michael Flynn, “so we have been asking, ‘Does Utah resonate with companies in the Great White North?’ The fact that we could set up 12 high-level meetings with businesses there proves that Canada is a good market for us.”

He says the Toronto and New York City campaigns received a great response and some tremendous meetings have been set up with Gov. Herbert and interested businesses.

Next week the GS&O team and business developers will be in New York City for a mission that also leverages a stop there by Gov. Herbert. Flynn says the GS&O team will hold a high-level meeting with one of the largest aircraft manufacturers in the world while in New York City.

Later this month, EDCUtah President and CEO Jeff Edwards will join the EDCUtah marketing team and a variety of industry partners for the Utah pavilion at the CAMX trade show in Anaheim. CAMX is the Composites and Advanced Materials Expo. It connects and advances the world’s leading composites and advanced materials communities and provides an excellent forum to share Utah’s status as a leader in the advanced composites industry.

“With attendance anticipated at approximately 10,000 and some 550 exhibitors, CAMX provides the perfect venue for us to promote Utah’s rich history in advanced composites,” explains Edwards. “Utah is a recognized leader in the industry. Our strong foundation and excellent supply chain make the state the perfect location for composites and advanced materials companies to locate and flourish.”

During the first week of October, Edwards will take part in the Industrial Asset Management Council’s (IAMC) fall forum in Indianapolis. IAMC is the leading trade association for corporate real estate executives, especially those focused on manufacturing and distribution properties and the organization’s forums provide excellent opportunities for EDCUtah to connect with corporate real estate executives looking for locations to relocate or expand their respective companies. EDCUtah has been associated with the IAMC for more than a decade and even hosted a fall forum for the organization in Salt Lake City.

While Edwards is in Indianapolis for IAMC, EDCUtah’s business developers and GS&O team will be in Las Vegas that same week to share a booth with Coldwell Banker Commercial Advisors at the International Baking Industry Exposition (IBIE). The exposition is the most comprehensive event in the world for the grain-based food industry and attracts businesses and attendees from across the globe.

“That’s three campaigns, two trade shows and a conference in 30 days. It’s probably a record for us,” says Flynn.

But that’s not the full extent of EDCUtah’s recruitment activities over the next 30 days. The organization was also invited by a venture capital firm in California to make a “Why Utah?” workshop presentation during an event in the Golden State later this month. Flynn expects the workshop will open another valuable data source for future EDCUtah marketing efforts.

Edwards sums up the busy period by noting that activity drives project development. “The convergence of events like our GS&O missions to Toronto and New York City, the CAMX trade show in Anaheim, the IAMC conference in Indianapolis and the IBIE trade show and GS&O mission to Las Vegas have created a whirlwind of activity within an exceptionally short window,” he explains, “but it is an exciting time and we fully anticipate some great projects coming out of these efforts.”