WTC Utah trade mission highlights success of Utah companies doing business in Israel

Three Utah companies participating in the World Trade Center Utah trade mission to Israel are currently doing business with the country. GlobalSim, Intermountain Healthcare and PEEL Therapeutics shared their international business experiences with the Utah delegation.

“The purpose of this trade mission is to facilitate connections between Utah companies and Israel,” said Derek B. Miller, president and CEO of World Trade Center Utah. “Expanding globally makes Utah companies more successful and grows Utah’s economy. GlobalSim, Intermountain Healthcare and PEEL Therapeutics are examples to other Utah companies of how beneficial global connections can be.”

The trade mission delegation, led by Gov. Herbert, visited the Ashdod Port in Israel on Wednesday, where GlobalSim’s premium simulator is used to train crane operators how to lift containers from a ship and move them to a truck or stack them on the ground. The crane operators move crates containing millions of dollars in products daily, so utilizing a simulator to train the operators helps mitigates risk and increases output. 

Almost half of GlobalSim’s business is outside the United States. The simulators are used in more than a dozen countries on five continents. The Ashdod Port is Israel’s largest sea port and has been in operation since 1965. It is a major gateway for getting goods into and out of the country. 

“The trade mission has been helpful in connecting GlobalSim with new potential opportunities in both Jordan and Israel,” said GlobalSim’s President Jonathan McCurdy. “It also provided an opportunity to network with other Utah based businesses. Sometimes you have to travel half way around the world to get to know your neighbors.”

Intermountain Healthcare and PEEL Therapeutics are two other Utah companies participating in the trade mission that currently do business with companies or people in Israel. Intermountain Healthcare also attended the trade mission to Israel in 2013.  

Intermountain Healthcare Executive Vice President and CFO Bert Zimmerli stated, “During the 2013 Trade Mission two of my colleagues and I gained an appreciation for the entrepreneurial and innovative spirit existent in Israel and established a number of invaluable relationships. These relationships have been nurtured and have resulted in several established business relationships that we expect will ultimately result in improved healthcare for patients served by Intermountain Healthcare. Specifically, these relationships are with Zebra Medical and TriVentures. I fully expect that additional relationships established on this trip will bear similar results, including creating good new jobs in Utah.”

PEEL Therapeutics is a Utah-Israeli biotech startup that is developing a cancer-fighting drug utilizing research into the natural cancer fighting protein found in elephants. Dr. Joshua Schiffman from the University of Utah combined technologies with Dr. Avi Schroeder from the Technion-Israel Institute of Technology to co-found their startup to produce a drug that may play an important role in treating and preventing cancer in the future. PEEL is the Hebrew word for elephant.

While GlobalSim, Intermountain Healthcare and PEEL Therapeutics are building on existing connections during the trade mission, other Utah companies are meeting with potential customers for the first time in Israel. These companies will continue to build upon these relationships when they return to Utah to find opportunities to sell their products or services.   

The trade mission to Israel, led by Gov. Herbert, is supported by World Trade Center Utah, the Utah Governor’s Office of Economic Development, Zions Bank, U.S. Commercial Service and the U.S. Small Business Administration.