In honor of Earth Month, The Nature Conservancy has launched the Win for Earth contest to celebrate small actions people can take every day to help the environment and live more sustainable lives, in partnership with Discovery and Visa.
Utah Nature Conservancy leaders are encouraging Utahns to participate in the contest as a fun way to celebrate Earth Month.
“We face big challenges in conserving our planet, and each of us has an important role to play,” said Mark Tercek, CEO of The Nature Conservancy. “This Earth Month, The Nature Conservancy is excited to partner with Discovery and Visa on the Win for Earth contest to highlight the actions we can all take to make our world a better place.”
Members of the public are encouraged to take a photo or video of themselves doing good for the planet, such as reducing CO2 by opting to walk or bike to work, buying local or supporting sustainable farming and seafood, recycling and reusing everyday items such as a reusable coffee mug, or showing a love of nature. Then, post the photo or video to their public Instagram or Twitter accounts and inspire others to do the same. Entries should use the hashtag #WinForEarth by the April 30 deadline.
Additionally, The Nature Conservancy will hand out gold medals in 15 cities across the United States to award people for taking environmentally friendly actions. Starting April 19 through Earth Day on April 22, local residents who are spotted on the streets acting in environmentally friendly ways will be awarded fair-trade chocolate “gold” medals.
One lucky grand-prize winner of the Win for Earth contest will receive a trip to see TNC’s work firsthand on the Yucatán peninsula in Mexico. The winners will receive unparalleled access to TNC scientists, explore the Mesoamerican reef – a significant disaster defense, and participate in sustainable fishing practices. Additional Visa gift cards and Discovery prize packages will be awarded for the categories “Coolest Commute,” “Local Food Hero,” “Sustainable All-Star” “Most Loveable Tree Hug.” Read details for each category at nature.org/winforearth.
“Discovery deeply cares for the world we live in and is excited to partner with The Nature Conservancy during Earth Month and celebrate the true beauty of our planet,” said Nancy Daniels, chief brand officer, Discovery & Factual.
Discovery is a presenting partner of TNC’s Win for Earth contest and will be promoting the contest on-air, as well as via email and social media. Discovery is also contributing $10,000 to plant 10,000 trees in honor of the first 10,000 entries to the contest.
As one of TNC’s supporters, Visa will be helping promote the contest on social media and covering the cost of some of the prize packages TNC provides to the winners of its contest.