Shaping Public Opinion: How to change billions of people’s opinions (and not get caught)

On Wednesday, Sept. 16, 12-1 p.m., Learn from an industry expert who helped Fortune 50 companies like Facebook and Walmart understand their customers and how campaigns are using these strategies with voters. He will share specific strategies used and how to take that information and develop powerful persuasion campaigns – all while telling the hard-hitting, brutal truth and tales from the trenches.

James Rich is vice president of insights at Y2 Analytics. He is a skilled researcher with a background in both qualitative and quantitative methods.

He specializes in developing and testing language and communications strategies, and executing custom primary research including; focus group moderation, questionnaire design, survey management, data analysis, insight integration, and qualitative research administration for clients of all backgrounds.

James is focused on impactful research that leads directly to business results. He has driven growth working for and with Fortune 50 companies like Facebook, Walmart, PepsiCo, and key policy influencers like the Nuclear Energy Institute and National Homebuilders Association. He’s helped these companies improve customer experiences, product strategy, marketing and comms strategy, brand perception, and customer relationships. For Walmart, it was over $10B in growth understanding the grocery shopper; for Facebook, it was helping create understanding in times of crisis.

James is a graduate of Brigham Young University and has an MBA from the Sam Walton School of Business at the University of Arkansas. He also serves as an adjunct professor at BYU teaching survey methodology in advertising.

This is a virtual event. To have a calendar invite sent to your email click HERE.  Watch on YouTube.