Utah Policy/KSL Insider Survey: The Future of the Salt Lake Tribune

There are new rumors that the Salt Lake Tribune may be sold again soon, either to a new holding company or a local buyer.

Most of our "Political Insiders" think the venerable newspaper will see more cost cutting measures, either cutbacks and possibly layoffs. However, most of the groups in our survey think the Tribune will continue to survive leaving Salt Lake City as one of the few two-newspaper cities in the country.


Selected anonymous comments:

"If the Tribune goes, Salt Lake City will be a no newspaper town. The Deseret News, after its "re-focus" a couple of years ago, is a moderately-glorified ward newsletter."

"There will always be a market for bitter exes in this town, and the Tribune will always target that market."
"Virtually every in-depth story about Utah's education system, campaign donations, nuclear waste oversight, etc. appears first in the Tribune with the Deseret News writing smaller stories in the days after, if at all. The Tribune does virtually everything better than the Deseret News besides cater to a specialized national market niche."
"Every time I've been quoted in the Salt Lake Tribune, the reporters have botched what I actually said. This makes me question every single thing I read in that newspaper. Honestly, I wouldn't be sad to see it go for the reason that I can't trust anything I read in it."
"The Tribune has spent years marginalizing itself and narrowing down its readership by become a dime store version of the Daily Kos. Pat Bagley's work alone is good enough reason to enjoy watching this clown car go up in flames."
"I don't believe the Deseret News wants to be the only game in town."
"The Trib has lost a lot of credibility as an unbiased reliable source of news in the world I live in. Also,When it comes to covering local events around the State it does not even cover many things that I turn to a newspaper for, such as high School sports outside of Salt Lake City . There was a time when I read it everyday to know what was happening in Utah. If I glance at it a couple of times a week now that is enough."
"So long as the Deseret News offers its peculiar take on events, there will always be a demand, and thus room, for two daily broadsheets."
"It is sad because the biggest victim will be local investigative reporting, but local news is dying. People are simply no longer willing to pay for it."
"The Deseret News is not going away. Their owners are willing to pay the price to keep it afloat. Moreover, they can attract a national and even international audience that no other 'local'paper can. Despite all the good that the Salt Lake Tribune adds to Utah, it's hard to imagine that they can find owners willing to tolerate the Tribune's seemingly inevitable and interminable losses. It will be a sad day when the Tribune closes, but I think it's inevitable."
"I would have chosen that Salt Lake will be a 0 newspaper town within 10 years if that was an option. Print media is dying a slow death and cannot sustain on the narrowing subscriber base."
"Both papers will change drastically, or go away."
"Physical Paper Newspapers will become irrelevant over the next decade. Electronic information available online will be the primary source of information and news. Monetizing it will be the challenge but already you see on-line version subscriptions to services thriving."
"There's room enough for two. But the Dnews is no longer a newspaper, and the Tribune can't figure out how to make enough money. So in 10 years, SLC will be a no-newspaper town."
"There's room for two but the Trib needs to do more to adapt to the changing landscape."