Metro Meets Mountain: Branding a City

Have you ever wondered what it takes to brand a city?

In this Salt Lake Chamber podcast, Nick Como (who besides being the senior director of marketing and communications for the Downtown Alliance, used to be a ski-bum) discusses Salt Lake City’s brand and his role in shaping it. Among other things, Nick mentions some of Salt Lake City’s strengths, unique challenges and what our city might look like in ten years.