Natalie Pinkney, candidate for Salt Lake County Council At Large C, issued the following statement after becoming the apparent winner of the 2024 General Election for the Salt Lake County Council At Large C seat. Natalie will be the first Black Woman elected to the County Council, and the first Black person elected in a county-wide election in Utah.
“This victory shows the power of grassroots organizing, even in a race that has more than 1.5 times the number of voters as a congressional district. Despite facing off against a wealthy opponent who was able to self-finance her campaign and rely on large donations from the financial sector, our campaign was able to successfully out-raise our opponent in the general election through the power of small-dollar donors.
Thanks to our supporters and volunteers, our campaign conducted an extensive field operation, knocking on over 23,000 doors, making over 180,000 phone calls, and sending out over 150,000 text messages to voters across the county. These personal interactions, combined with our targeted advertisements across radio, TV, social media, online video, and billboards allowed us to get our message out to voters from all parts of the county.
During this campaign, I have heard countless stories from voters about their struggles to afford housing, their love for our county’s amazing services, and their desire to end divisive politics. That’s why I am committed to making housing more affordable, protecting our county services, and focusing on results rather than scoring political points.”
About Natalie Pinkney – Natalie Pinkney’s commitment to public service stems from her deep understanding of working-class families’ needs. Raised by her grandmother and hardworking father, Pinkney experienced firsthand how vital local government services can be in helping families achieve success and stability. These early experiences shaped her approach as a member of the South Salt Lake City Council, where she has championed initiatives like the Financial Empowerment Center and policies protecting neighborhoods. Throughout her tenure, she has maintained a strong stance against unnecessary tax increases while advocating for the financial interests of working families.

