Starting 2017 With a Foot on the Gas

Closing out 2016 for EDCUtah means keeping the foot on the gas pedal for 2017 and jumping into January with a lineup of consecutive economic development events that start Jan. 10 with EDCUtah’s annual meeting and don’t let up until after Jan. 29when the annual SIA Snow Show closes in Denver.

Sandwiched in between those two events will be EDCUtah’s Outdoor Retailer Global Strategy and Outreach (GS&O) campaign on Jan. 11, a reception before the St. George Area Economic Summit on Jan. 11, the St. George Area Economic Summit on Jan. 12 and the Sundance Site Selection and Cinema Event Jan. 19-22. And for the five months that follow, EDCUtah will conduct monthly GS&O campaigns and/or trade show exhibits that will keep the organization in hyperdrive through the end of the fiscal year.

“We’ve had our foot on the gas pedal ever since we released our Program of Work at the beginning of FY 2016-2017,” says EDCUtah Chief of Staff Michael Flynn, “and we have no intention to let up. The key question we ask behind every event we participate in is, ‘Will it lead to a project?'” With a project pipeline that’s as strong as it’s ever been and a sophisticated, finely tuned research program that helps EDCUtah identify businesses that are most prepared to hear the Utah story, he’s confident the ambitious schedule will certainly add projects to the pipeline and lead to another stellar year for economic development.

The annual meeting takes place Jan. 10 at Thanksgiving Point from 12 to 1:30 p.m. and will feature a review of EDCUtah’s economic activity for the previous fiscal year along with updates on key projects in the pipeline, organizational information, and the presentation of the 2016 EDCUtah Leadership in Economic Development Awards. This year’s recipients are Derek Miller, president and CEO of World Trade Center Utah, Mayor John Curtis, Provo City, and City Creek Reserve. All EDCUtah investors will receive one free seat to the annual meeting, which is being underwritten by Price Real Estate and other generous sponsors, such as Fidelity Investments, KeyBank, Dominion Questar, Zions Bank, Rocky Mountain Power and CBRE.

The Outdoor Retailer GS&O campaign takes place in conjunction with the Outdoor Retailer Winter Market, which runs from Jan. 10-12 in the Salt Palace in Salt Lake City. This GS&O campaign follows on previous campaigns conducted by EDCUtah’s Global Strategy & Outreach team during the Outdoor Retailer Summer Market and provides the opportunity for EDCUtah business development managers to share information about Utah’s strong outdoor cluster and quality of life with leaders from high-profile outdoor companies. EDCUtah is partnering in the event with Salt Lake City and the Utah Office of Outdoor Recreation.

While the GS&O team is conducting its campaign, another EDCUtah team will be in St. George for EDCUtah’s annual Entrada reception, which is always held the evening before the St. George Area Economic Summit “What’s Up Down South.” The summit takes place Thursday, Jan. 12 at the Dixie Convention Center and features keynote speakers, breakout sessions, an economic forecast and the ever-popular “What’s Up Down South” session. Meanwhile, this year’s Entrada reception takes place Jan. 11and is co-hosted by World Trade Center Utah. The reception runs from 5-7 p.m. at Entrada at Snow Canyon and is the perfect networking event, with the opportunity to visit with leaders from EDCUtah, World Trade Center Utah, government, civic, education and business leaders from across the state in a casual, festive atmosphere. Click here to RSVP.

On Jan. 19-22, EDCUtah will host four or five of the country’s premier site selectors during the annual Sundance Site Selection and Cinema Event. Every year EDCUtah invites the top site selectors in the country to visit Utah during the Sundance Film Festival. During their stay, the site selectors will participate in an industry tour, Governor’s reception, visits to Utah’s Olympic venues, and festival premieres. Flynn says it’s an action-packed three days that wraps up with a roundtable discussion focused on the site selectors’ perceptions of Utah and how EDCUtah can better promote the state’s status as the best state in the country for business.

“We try and target site selectors with little or no knowledge of Utah for the Sundance event so we can introduce them to the state, to our business and government leaders, and then evaluate their impressions of Utah and how we can better promote Utah to their peers in the site selection community,” he adds.

The SnowSports Industries America (SIA) Snow Show is an annual trade show in Denver. It’s a new event for EDCUtah. Flynn says EDCUtah’s business developers have known about the trade show for several years, but this will be the first year the organization will have a booth there. For the event, EDCUtah is partnering with leaders from Salt Lake City, Ogden, Park City and the Utah Office of Outdoor Recreation. The Snow Show is the largest trade show of the snow sports industry.

“January will be a crazy month for us,” says Flynn, “but they are all great events and we are excited to continue promoting Utah as the best state in the nation for business.”